National Transplant Week Launch

Well, that went very well, even if I say so myself. From our point of view, anyway.

We were in Covent Garden yesterday evening (Tuesday 8 July), at the launch of 2008 National Transplant Week. We met several of the upper echelon of Transplants in Mind as well as some of the people who give their free time to supporting the cause.

The Donor Bus was there to get people to sign up for the donor register. It’s a classic London double-decker Routemaster – and standing as it was in front of the Transport Museum, it attracted tourists from the museum who understandably thought it was part of the exhibits. We should have charged for the privilege of taking snapshots.

Turned out, our presentation was the only “story” of the event and despite the slight technology miss, we were pleased with how it went and very pleased with the feedback. I would have liked to have seen more journalists and potential sponsors there, but perhaps they are being saved up for Friday and the second launch at 10 Downing Street.

The second launch is way more than just a media push for attention. It’s going to benefit the whole transplant community and it’s pretty revolutionary, so I’m not surprised that attention and effort has been focused there.

More on this soon…


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